Advertising Scams

The internet makes it easy to share your awesome work with the world. But the principle of “if you build it, they will come” just doesn’t work in reality.

You need to advertise your business.

There are innumerable companies out there that sell advertising and SEO services, and I get asked by clients regularly what I recommend. Importantly, I have nothing bad to say about most companies out there, because I haven’t had a chance to work with most of them. It’s definitely true that a lot of scams are out there however.

This doesn’t mean you shouldn’t advertise. It just means you need to be deliberate in your approach and learn how advertising works on the interwebz 🙂

A healthy dose of skepticism is a good thing.

Here are a few red flags to look for:

  • Anyone offering you a guaranteed spot on Google. For any price. Google rankings can be earned, but they’re not sold.
  • Any SEO company that promises you much of anything for a two digit price. Many of the scams know it will take you a few months to catch on, so they get a few months of revenue out of you before you cancel. Any SEO operation worth working with does not promise you first page rankings for $60, $70 or $80 a month. It just doesn’t work that way.
  • Any company offering to email your ad to thousands or millions of people for a nominal fee. Again, if it sounds too good to be true…

There are many reputable and high quality operations out there. SEO firms, PPC management firms and ad networks that are very worthwhile. I do consulting and give tutorials with clients all the time. If you ever need a recommendation, I’m happy to help. We don’t do advertising campaigns here, but I have friends in the business that will do a fantastic job for you.

Hit me up any time. It’s my pleasure to make sure you get hooked up with an advertising option that suits your goals 🙂


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